There are a few ways that Australian south sea pearl farmers market their pearls. There are sales agents that the farmers can choose to employ who will help with their marketing. There is the option of selling directly to the wholesale traders. However the most common method is the wholesale auction. Annual auctions are held in Japan and Hong Kong by major Australian pearl farmers. The prices set at these auctions influence the cultured pearl prices around the world.

Those who attend these auctions include wholesale traders, who examine the pearls in a large room with an abundance of light. The cultured pearls are displayed in lots with reserve prices displayed. Usually the highest bidder will buy the whole lot, unless the highest bid doesn’t reach the reserve price. In this case, the lot is withdrawn and sold at another date.

Because they are rare and beautiful, the demand for South Sea pearl jewelry has grown enormously. They are exceptionally exquisite but, like Tahitian pearl jewelry, perfect south sea pearl necklaces are quite valuable. To find a matching perfect set is a special moment, as the pearls are just spectacular.