Don’t be fooled by expensive claims like “Collectors Quality”, “Gem Quality” AAA+ or even “AAAA” as these are simple internet marketing techniques used to artificially inflate prices. If in doubt purchase one of the pearl necklaces from a couple different websites for comparison purposes. Simply return the one that is inferior. This is the safest method. If a jeweler does not have a return period in which to return your pearls, they are probably not a reputable company. When buying expensive pearl jewelry, one should always be able to return a product if it doesn’t suit them.
Only the most reputable Jeweler will provide a detailed description and clear information on their product. Look for this detail on the pearl products that you are buying. Such as the inclusion (blemish) free % of the body surface. This way you can be assured of the highest quality and value of your purchase.
Be wary of over enhanced photos that are designed to entice the consumer to buy. Often times a small free gift is also given as an enticement into buying. Remember nothing is free! Shop around and let your instincts guide you. Simply go back to basics. Is the product described appropriately? Is the price to your liking? Does the retailer provide a reasonable guarantee? Does the retailer provide an appraisal by an independent G.I.A. appraiser? Are they a member of the Better Business Bureau?
Keep these in mind and you can then rest assured that you are making the right choice and getting the highest quality pearl jewellery.